How Google Ranking Of Websites Works — Earn Your Keep

How Google Ranking Of Websites Works

How To Rank Videos On Google With ONLY 3 CLICKS-3 Click To All The Targeted Traffic You Want

Have you ever wondered how Google ranking of websites works? Is it magic? Is it luck? Can you get your site there? Read on and learn more.

With the amount of information available on the web, finding what you need would be nearly impossible without some help sorting through it. Google ranking systems are designed to do just that: sort through hundreds of billions of web pages in our Search index to find the most relevant, useful results in a fraction of a second, and present them in a way that helps you find what you’re looking for. Source

These ranking systems are made up of not one, but a whole series of algorithms. To give you the most useful information, Search algorithms look at many factors, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings. The weight applied to each factor varies depending on the nature of your query-for example, the freshness of the content plays a bigger role in answering queries about current news topics than it does about dictionary definitions.

To help ensure Search algorithms meet high standards of relevance and quality, we have a rigorous process that involves both live tests and thousands of trained external Search Quality Raters from around the world. These Quality Raters follow strict guidelines that define our goals for Search algorithms and are publicly available for anyone to see. Source

Ranking on the first page of Google should definitely be a goal of every good content marketer. Googles algorithms are complex and ever changing. Keeping up with them may seem impossible but is it?

First lets look at how Google search works in the video below….

Google’s algorithm for ranking web pages is updated on a regular basis. Minor modifications occur on a daily basis, with a significant algorithmic upgrade occurring every quarter. We can’t forecast the changes, but we can guess when they’ll happen based on prior data.

Google’s search result pages are affected by both subtle and major changes, which alter which websites appear in which positions. Larger changes, on the other hand, tend to have a greater impact on rankings and last longer.

If you lose your ranks as a result of a Google update, the next step in the SEO process is usually to regain them. Although well-maintained websites are often unaffected by such severe decreases, technically no one is protected. This is a wonderful topic to read if you want to learn more about regaining rankings. And, as the internet gets more widely used and Google increases, there are more frequent updates.

How Google Ranking Of Websites Works-Content Is King

Content/material has long been one of the most important Google ranking factors, but we’ve witnessed a trend away from keyword-focused content in favor of more relevant content presented in a natural and real tone in recent years.

So, what does it take to create relevant content? The short answer is: everything. Whether your website’s goal is to inform or promote a product or service, if the content is badly written, the goal is lost — readers will simply not grasp what you’re trying to say.

You should consider whether this page contains all of the details and information that a possible visitor could require. Google performs an excellent job at analyzing pages and determining whether they are relevant to the searcher’s goal.

Recognize Value & Relevance

Key factors in this determination are value and relevance. Google needs to take into account the underlying intent of the searcher and then be able to return the correct result for their query.

Now, Google knows that not all sites fit the same purpose. For example, “freshness” will be a bigger factor to consider when a user searches for Lotto results or the latest stock updates, and less of a factor when looking at “how to” articles and thesaurus entries.

Websites with more “value” or “relevance” for a given search term will be ranked higher on the SERPs (search engine results pages) so that Google’s users are always getting the most appropriate information.

Look at this example below.

With the information retrieved by the bots, Google’s algorithms then assess the data from the site to determine whether the information provided is an appropriate answer for the query submitted to the search engine. Content is one of the most fundamental factors used to calculate the relevance of a page to a query. Take the result below for a “world’s heaviest apple” search:

Like in the image above, a webpage’s content is determined to be relevant to apple-related searches if, on a basic level, it likely includes the keyword “apple.” Of course, Google has spent years developing algorithms and systems to hone in on the relevance of a page. Results for “how to make an apple crumble” would be different for “world’s heaviest apple” (which weighs 1.849 kg by the way). Source

How Google Ranking Of Websites Works-Backlinks

Backlinks, also known as inbound links, are links that are directed to your website. Your website’s popularity or importance is determined by the amount of backlinks it has. Backlinks are vital for SEO because Google gives greater credit to websites with a large number of high-quality backlinks, and considers those websites to be more relevant than others in their search query results pages.

Backlinks are still a significant Google ranking component, but Google has improved its ability to distinguish between good and bad links over time. The more links your website has, the higher its score will be, but only if the links are from high-quality, authoritative domains. Link building, outreach, guest blogging, and digital PR are just a few strategies for gaining high-quality links for your website.

From Here, Expect Search Results to Continue to Change.

After reading this article, you should have a better grasp of how Google’s first page results came to be there. You can rest confident that it isn’t all magic and sleight of hand. It’s simply a case of Google providing the results it considers to be the most relevant and useful for each search phrase.

As previously stated, Google considers a wide range of data sets when determining the best results. On the searcher’s side, this may be location or the query’s underlying purpose, whereas on the web-page’s side, it could be content relevancy, mobile usability, or authority.

Don’t hold your breath for it to end here. Search engines are becoming increasingly complicated, and the evolution of search will continue with the expanding usage of voice search.

Originally published at on March 7, 2022.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store